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Jul. 8th, 2009 03:20 pm (UTC)
To a certain extent, I agree with the sentiment (and that trademarks should be enforced, and that it does cheapen a brand to have 1 billion awful versions running around). But I also look at this as "if someone declares that a jacket has a 'Chanel style', they're ultimately reinforcing how awesome the real brand was.

I remember one logo designer (in an interview) noting that he found fakes to be a form of flattery, and even advertisement. Those with the money and desire will eventually buy the real stuff. They're not going to be content with a Channell purse (I think this was the Japanese man who works for LV, although I could be wrong...blanking on his name). Meanwhile, they do emphasize how popular and iconic his brand is. I dunno...in many ways I find that approach more refreshing than the "we will fight this out in a court of law!" attitude that seems so popular, particularly in the LVMH world of big brand fashion...
Jul. 10th, 2009 10:16 am (UTC)
you're certainly right at some point, but fakes aren't the way of advertisement, because they're fakes. to LVMH example - there was an accident when on the cover of a magazine one rap-star has appeared in fake LV sunglasses, it was a real scandal and LV representatives wrote a very angry letter to the editor, they were not flattered, for sure!