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kyadoshi
Jul. 8th, 2009 05:23 am (UTC)
Much like using "Xerox" as a verb through the last century, even though that bit of marketing (which they are fighting against now) helped them maintain market share for as long as they have.

"There's no such thing as bad publicity..."
la_mode_tribune
Jul. 8th, 2009 10:14 am (UTC)
in case of Chanel there is..
they don't want their name to be used together with someone else's creations. what if those creations are ugly?!