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( 17 comments — Leave a comment )
(Deleted comment)
Jul. 7th, 2009 08:20 pm (UTC)
Coco Chanel
Jul. 8th, 2009 10:09 am (UTC)
who else she could be?
Jul. 7th, 2009 06:09 pm (UTC)
Where did you get this letter? That's really serious and yet so simple...
Jul. 8th, 2009 10:11 am (UTC)
it's a secret! :)
Jul. 7th, 2009 07:38 pm (UTC)
When a name has become that iconic I think it's hard to keep a rein over mis-users of the name and to avoid comparisons.
Jul. 8th, 2009 10:11 am (UTC)
that's whu there has to be such a paper..
Jul. 7th, 2009 09:37 pm (UTC)
nicely put.
Jul. 8th, 2009 12:13 am (UTC)
This is like how Adobe doesn't like people mis-using "Photoshop" by saying "Photoshop-ed" or "Photoshop-ing". xD
Jul. 8th, 2009 05:23 am (UTC)
Much like using "Xerox" as a verb through the last century, even though that bit of marketing (which they are fighting against now) helped them maintain market share for as long as they have.

"There's no such thing as bad publicity..."
Jul. 8th, 2009 10:14 am (UTC)
in case of Chanel there is..
they don't want their name to be used together with someone else's creations. what if those creations are ugly?!
Jul. 8th, 2009 10:12 am (UTC)
still everybody says that
Jul. 8th, 2009 05:25 am (UTC)
why did you friend me?...
Jul. 8th, 2009 10:13 am (UTC)
by interest
Jul. 8th, 2009 05:33 am (UTC)
This reminds me of when I went to the Chanel boutique in Las Vegas and this girl who was decked out in faux Chanel getting the nastiest stars from the employees. When they say their logo is meant to be taken seriously, then it's meant to be taken seriously.
Jul. 8th, 2009 10:17 am (UTC)
it is a serious fashion-house, one of the iconic ones and there is nothing to do with fakes. when you speak about Chanel you can't even imagine that there are people who can wear fake-Chanel!
Jul. 8th, 2009 03:20 pm (UTC)
To a certain extent, I agree with the sentiment (and that trademarks should be enforced, and that it does cheapen a brand to have 1 billion awful versions running around). But I also look at this as "if someone declares that a jacket has a 'Chanel style', they're ultimately reinforcing how awesome the real brand was.

I remember one logo designer (in an interview) noting that he found fakes to be a form of flattery, and even advertisement. Those with the money and desire will eventually buy the real stuff. They're not going to be content with a Channell purse (I think this was the Japanese man who works for LV, although I could be wrong...blanking on his name). Meanwhile, they do emphasize how popular and iconic his brand is. I dunno...in many ways I find that approach more refreshing than the "we will fight this out in a court of law!" attitude that seems so popular, particularly in the LVMH world of big brand fashion...
Jul. 10th, 2009 10:16 am (UTC)
you're certainly right at some point, but fakes aren't the way of advertisement, because they're fakes. to LVMH example - there was an accident when on the cover of a magazine one rap-star has appeared in fake LV sunglasses, it was a real scandal and LV representatives wrote a very angry letter to the editor, they were not flattered, for sure!
( 17 comments — Leave a comment )