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Bulgari to Save the Children

Jewellery house Bulgari has created three limited edition pieces to celebrate 125th anniversary of the House. It almost has bacome the tradition to organize charity campaigns for one's anniversary in jewellery business. In case with Bulgari when one pendant or ring is purchased $60 will go to Save the Cildren's "Rewrite the Future" campaign. Not that much considering the price of each piece - $290. There are three pieces in the collection - two silver rings of different size with inside engraving "save the children" and one pendant.

Willem Dafoe, Terrence Howard, Ben Stiller, Isabella Rossellini, Ginnifer Goodwin and many more celebrities have posed with the jewelry to draw attention to this cause.The best way to draw public's attention is to call for celebrities. For them $290 is nothing but how many those $290 rings Bulgari will sell to save the children. Limited edition is not so limited in a way. Still without such acts of free wil of big companies there were almost nobody to help children.


( 4 comments — Leave a comment )
Jul. 14th, 2009 09:22 am (UTC)
Necklace looks fantastic... simple but beautiful ^^
Jul. 15th, 2009 07:58 am (UTC)
it does, though it reminds me of some Tiffany's pendants..
Jul. 15th, 2009 08:15 am (UTC)
Yes, you right ^^
Jul. 17th, 2009 02:42 pm (UTC)
love the ring!
( 4 comments — Leave a comment )