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Underwear genius

There are very few designers even in fashion who are tend to be those genius who change the world of fashion in their own way. The way that stays for many years after them to be copied and inspired by. Though some of them pass by and public forgets them, but fashion does not. Such people create something without what contemporary fashion would be unbelievable.

Such a genius was an american designer Rudy Gernreich. Most of people haven't heard about him, but it was he who created that underwear women are wearing today. He created the "No-Bra bra" without metallic parts and heavy details in 1972, you could even put it on through head. Thanks to him we also have lace-underwear today.


But his first scandal fashion innovation was the topless bathing suit - monokini, created in 1964.


Nancy White form Harper's Bazaar was the one who asked him to create this procative suit and she was the one who refused to put it into the magazine after. There were no magazines that could print naked pictures, some of them later printed the back picture of a model in this suit. But in fact, it was the example when fashion-critics don't decide anything. Public loved Gernreich's creation and women started to wear it.


Few years later Rudy designed pubikini – the bathing suit with the opening space for intimate woman's hair, which should be died to the color of the bathing suit. Such an invention couldn't find public's sympathy and was even ridiculed.

At the end of 1990's Tom Ford was inspired by Gernreich's designs to create sexy advertisings for Gucci. There were even Versace, Gaultier and Dolce&Gabbana who have been inspired by his porno-chic inventions in fashion. It became the whole influence in late 1990's fashion known as "porno-chic".


We are no any longer surprised by stretch-clothes, though in sixties it was a real sensation started by Rudy. Even less we are surprised by sexy outfits opening the breast.

In recent shoot for Allure magazine Fergie tried on famous Rudy's monokini.

In modern magazines this doesn't seem shaming, stylists put more sex to the looks of pop-stars. Who knows, maybe It's time for iconic designs to return.



( 11 comments — Leave a comment )
Jul. 12th, 2009 07:49 pm (UTC)
Jul. 15th, 2009 07:58 am (UTC)
revolutionary hot, I would say
Jul. 15th, 2009 09:04 pm (UTC)
Jul. 12th, 2009 08:56 pm (UTC)
I love your posts! You know so much about fashion and I find it all so interesting because I love fashion too. I'm glad you are part of my flist now :)
Jul. 15th, 2009 07:59 am (UTC)
thank you, such a pleasure to here ;)
I'm glad too!
Jul. 13th, 2009 04:58 am (UTC)
I don't think I would ever have enough nerve to wear a topless bathing suit. *blush*
Jul. 15th, 2009 08:00 am (UTC)
woman has to be outrageous ;) haha
still it was used as the idea for many many timeas after..
Jul. 13th, 2009 07:41 am (UTC)
I don't know how you came to friending me....but I'm happy you did. I have been into fashion design, couture and illustration for a very long time. I love your posts. Please continue.
Jul. 15th, 2009 08:02 am (UTC)
I'm glad we have many interests in common - fashion is almost all my life - the bigest part of it I would say.
Thank you :)
Jul. 14th, 2009 01:34 pm (UTC)
What do you think of the recent photo shoot of Bruce Willis and his new wife in W. I think it is hot!!

Also, this photo shoot of Tilda Swinton at http://www.anothermag.com/ . This is my favorite celebrity photo shoot possibly ever.
Jul. 15th, 2009 08:06 am (UTC)
I'm not a big fan of Bruce, though I find this shoot amazing, when I first saw it I though - 'Wow!'. It reminds me of some fantastic movies he's benn to
most of all I like this

Swinton is fantastic woman, I always admire her sense of style, every time I see her in the magazines. This shoot is so she, I mean this is definately her style and this does look amazing!
( 11 comments — Leave a comment )